HAMILTON, BERMUDA (5th October 2026) — GREY GOOSE vodka, the world’s number one selling Super Premium Vodka* is bringing GREY GOOSE Berry Rouge to the UK in its biggest flavour launch in over a decade.
Available from 5th October, Berry Rouge will launch in Tesco as its exclusive UK grocery retail partner, alongside listings on Amazon and at Selfridges, as well as availability across selected premium on-trade venues.
The UK rollout follows strong early performance in the US, France and Global Travel Retail, where Berry Rouge has become the number one GREY GOOSE flavour. In France, it also became the country’s number two super premium flavoured vodka by value across the on and off-trade within four months of launch.
Berry Rouge enters the UK as consumers increasingly seek premium spirits made with high-quality ingredients and more sophisticated flavour profiles. Flavoured vodka is currently the fastest growing super premium spirits segment in the UK on-trade, with its share of total spirits increasing by 1.5 percentage points over the past 12 weeks.*** As the world’s number-one-selling super-premium vodka, GREY GOOSE is well positioned to build on this momentum with an expression offering vibrant flavour and versatility across a range of serves.
Made with no added sugar, preservatives or colouring, Berry Rouge brings together the natural essences of strawberries, raspberries, blackberries and blueberries from the Mediterranean with the brand’s signature soft winter wheat from Picardy and pure spring water from Gensac-la-Pallue. The result is a vivid, fruit-forward vodka with tangy berry notes, balanced sweetness and the smooth texture and long, clean finish synonymous with GREY GOOSE.
“UK consumers are showing a growing appetite for premium, flavourful spirits that bring something new to cocktails, making this the right time to launch GREY GOOSE Berry Rouge,” said GREY GOOSE Regional Brand Director, Marine Rozenfeld. “Its performance across the USA, France and Global Travel Retail demonstrates the demand for a more sophisticated take on flavoured vodkas. By combining four complementary berries with the quality and smoothness of GREY GOOSE, Berry Rouge offers a multidimensional flavour profile and versatility across a range of serves.”
Suitable for year-round occasions, Berry Rouge offers effortless versatility, from spritzes and martini cocktails to a simple serve over ice. Its signature serve, the GREY GOOSE Berry Blossom, combines Berry Rouge with pink lemonade and soda water, finished with fresh raspberries and lots of ice. Simple enough to make at home, it offers an effortless way to elevate an afternoon moment with friends or hosting with family.
UK Retail and On-Trade Availability:
Tesco Launch date: 5th October 2026
RRP: £43.00
Availability: Tesco, as exclusive UK grocery retail partner, Amazon, Selfridges, greygoose.com, and select UK on-trade venues including Greene King, Boom Battle Bar, and The New World Trading Company. More information on the product can be found here.
Assets: High res images are available to download HERE.
Hero Serve:
GREY GOOSE Berry Blossom
Ingredients:
50ml GREY GOOSE® Berry Rouge
100ml Pink/ Rose Lemonade (Fentiman's / Fever Tree)
Top with Soda
Glass:
Wine Glass
Method:
Build and stir
Garnish:
Fresh raspberries
ENDS
Sources:
* The Spirits Business, August 2026
** Bacardi Global Travel Retail internal shipment/sales data, Jun 2026.
*** CGA, Total UK On Trade, L12W ending 08 August 2026
About GREY GOOSE ® Vodka
Made without compromise, GREY GOOSE® is made with the highest-quality ingredients and has a 100% traceable production process, from crop to cork. Every aspect of the creation of GREY GOOSE® is focused on crafting vodka of unmatched quality. Each bottle of GREY GOOSE is distilled and bottled in France, with a recipe and process that remains unchanged since inception, using just two ingredients – single-origin Picardie wheat and spring water from our natural limestone well in Gensac-la-Pallue. A one-distillation process brings out the true essence of these ingredients.
The GREY GOOSE portfolio is comprised of GREY GOOSE® vodka, GREY GOOSE® Altius, GREY GOOSE ® Berry Rouge, GREY GOOSE® La Poire, GREY GOOSE® L’Orange, and GREY GOOSE® Le Citron Flavored vodkas.
The GREY GOOSE vodka brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.
About Bacardi Limited
Bacardi Limited, the world’s largest privately held international spirits company, produces, markets, and distributes spirits and wines. The Bacardi Limited portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, PATRÓN® tequila, GREY GOOSE® vodka, DEWAR’S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSON’S® Scotch whisky, D’USSÉ® Cognac, ANGEL’S ENVY® American straight whiskey, and ST-GERMAIN® elderflower liqueur. Founded more than 163 years ago in Santiago de Cuba, family-owned Bacardi Limited currently employs more than 8,000, operates production facilities in 10 countries and territories, and sells its brands in more than 160 markets. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.
Visit http://www.bacardilimited.com or follow us on LinkedIn and Instagram.
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